Unfold Consulting Ltd
Founder and CEO
Sylvie Cartiser (MIH) – Founder and CEO of Unfold Consulting has worked for over 28 years in the hotel sector, starting her carrier with Hilton International. She went on to work for various owners and operators to include City Inn and Ascott International, driving Sales & Marketing teams in complex environment, undertaking the opening and closure of large assets as part of development strategies, whilst successfully developing and safeguarding brands value as well as clients’ portfolio.
Sylvie was awarded ‘Entrepreneur of the Year’ in 1986 when she created ‘Objectif+’ (Qualitative/Quantitative market research) after graduation and developed a portfolio that included Marks & Spencer, France Telecom, Credit Agricole. She holds a BA equivalent in Marketing and baccalaureate degree in Economy.
In 2010, Sylvie set up Unfold Consulting to provide hotel owners, asset managers and consultancy firms with specialist and strategic, tactical, hands-on enhancement of revenue generation and optimisation to drive asset value growth. The company’s portfolio to date covers branded and managed properties (and portfolio), franchised hotels, unbranded resort assets, from budget and mid-scale to luxury, across Europe, Central Asia and Gulf countries.
As a recognised member of the Institute of Hospitality (MIH), Sylvie is a firm believer in promoting best practice, enhancing skills and designing strategic solutions to drive income return.
Michael Grove, Director of Hotel Intelligence & Customer Solutions, EMEA, HotStats
Simon Allison, Chairman & CEO , HOFTEL
Sylvie Cartiser, Founder and CEO, Unfold Consulting Ltd