View Menu

Sultan Al Dhaheri

TCA Abu Dhabi

Acting Executive Director, Tourism Sector

Sultan Al Mutawa Al Dhaheri joined Abu Dhabi Tourism Authority in 2009 which preceded the 2012 creation of Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), and is now known as the Department of Culture and Tourism.

Appointed as Acting Executive Director of TCA Abu Dhabi’s Tourism Sector in 2014, Sultan has been influential in developing the emirate’s promotional plans and efforts to promote Abu Dhabi and accelerate its evolution into a world-class sustainable destination.

Supporting the sector’s sustainability priorities include developing the tourism sector and extending its value chain to stimulate and enhance the reputation of the emirate of Abu Dhabi.

Sultan has played a key role in the creation of the authority’s stakeholder engagement programme which has been implemented in close collaboration with industry leaders from Abu Dhabi’s tourism sector. Functions currently under Mr Al Dhaheri’s sector remit include Abu Dhabi Convention Bureau, International Promotions and Overseas Offices, Leisure Product and Cruise Product Development, Standards Regulation and Licensing and the authority’s Events Bureau.

Sultan holds an Executive MBA from London Business School (2017) and a BSC. Degree in Information Systems from United Arab Emirates University (2006).