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Russel Sharpe

Citymax Hotels

COO

Russel Sharpe graduated from Surrey University intent on developing a career within the hotel and catering industry. He opted to learn the business by working through the ranks. Starting as a chef he moved into management initially as a Food & Beverage Manager, then Rooms Division Manager before becoming a General Manager of a five star hotel in Riyadh.

However, Russel’s strength lay in sales and marketing and his broad experience coupled with his impressive track record enabled him to hold various senior regional posts with Holiday Inns, Accor and more recently with Le Meridien Hotels and Resorts, culminating with the role of Senior Vice President Sales & Marketing Middle East and West Asia setting up their first Central Reservation Office and extensive sales network servicing in the Middle East and India.   He also held the job of Director of Acquisitions with Emirates Leisure Division during which time he expanded the Premier Inn 3 Star Brand throughout the Middle East.

With over thirty five years extensive experience in the Middle East and Asia, his comprehensive knowledge base and strategic sales and marketing skills, provides him with a platform to project manage a hotel concept from inception to launch, providing full feasibility studies and revenue projection. His recent venture with Mezze Associates Consulting as senior partner has allowed him to widen his knowledge and experience by looking at acquisitions for multi-use projects, financing, project, and asset management.

Russel joined Landmark Hospitality as COO for their Hotel Division since May 2011 and the Brand has grown from strength to strength now having 1200 rooms in the UAE with another 700 in the pipeline.