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Gerardo Llanes


Executive Director Destination Management

Multi-cultural business executive and innate entrepreneurial spirit, Gerardo Llanes possesses a strong background of proven global success in marketing, general management, and consulting with leading multinational companies. He has been a key contributor to over $297 million of international market, brand, business development, and earnings performance.

In 2001 he founded consulting firm BrandsLab, where he developed a proprietary branding model. As Principal and Strategic Development Director of BrandsLab, Llanes was responsible for taking a $200k budget and using it to drive over $40 million in sales. In 30 days, Llanes evaluated and implemented revisions to a Quaker campaign strategy resulting in $24 million in new sales and 62 percent growth.

Llanes has consulted and helped grow major companies like Prudential Financial, Unilever, Miller Brewing Company, Frito Lay, Coors, Quaker, and many others in Mexico, Latin America, and the United States. After beginning his career with McCann-Erickson, Llanes went on to hold management positions for companies including Coca-Cola and Kellogg. While at Kellogg, Llanes held several positions from new product manager to having full P&L responsibility for major operations in Argentina, Chile, Uruguay, Paraguay, Colombia, Venezuela, Peru, Ecuador, Puerto Rico, and all the Caribbean Islands.

From 2011-2016 he Gerardo Llanes Álvarez served as Executive Director of Marketing fMexico Tourism Board, and oversaw the coordination, design and development of both national and international strategies for tourism promotion for Mexico

Llanes was born and raised in Mexico City and holds an MBA from Thunderbird Graduate School of International Management and has over a quarter century experience in international business management and marketing.


Gerardo 's Sessions

Tuesday - 30th January 2018
14:10 - 14:45
14:10 - 14:45

Giuliano Gasparini, Senior Vice-President, Aldar Properties


Gerardo Llanes, Executive Director Destination Management, Miral

Haitham Mattar , CEO, Ras Al Khaimah Tourism Development Authority

Jerad Bachar , Executive Director, Tourism and Real Estate Investment, Bahrain Economic Development Board (EDB)