Maldives Association for Tourism and Industry (MATI)
Deputy Secretary General
Asad Ali is the Managing Director of Driftwood Maldives Pvt. Ltd, the owners of the island resort Park Hyatt Maldives Hadahaa. He is also the Managing Director of Novelty Group of companies, a highly reputed group that includes subsidiaries in and outside of Maldives. The group engages in a variety of industries that include printing, photography, hospitality, trading, paints, floorings, transport and more. As group MD, he is responsible for establishing and implementing business strategy across each of the group entities.
In 2009, under his direction, Park Hyatt Maldives Hadahaa resort was constructed adapting innovative technologies to exceed the highest international environmental and ecological standards. Hadahaa became the first property in Maldives and one of the first in the world to receive the prestigious Earth Check Certification for Building, Design & Construct.
He has also served on the Boards of large semi-government organizations including the Maldives Airports Company Limited and the Bank of Maldives PLC. Since 2012, he has been serving on the Executive Board of Maldives Association for Tourism and Industry (MATI), the largest tourism industry NGO and currently serving as Deputy Secretary General.
Ziad Abi Raad, Director of Development - Middle East, East Africa and Indian Ocean, Mövenpick
Zayan Salih, Director, Damas Company Private Ltd
Asad Ali, Deputy Secretary General, Maldives Association for Tourism and Industry (MATI)