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Alana Witte

The CGO (Chief Guest Officer)


Alana Witte founded The Chief Guest Officer to help hospitality brands develop a single “guest-centric” vision across all methods of customer contact in the guest journey, and realign all departments of the business to support this, in order to truly reinvent the guest experience, create more loyal (and profitable!) guests, and drive revenue.

Alana is an established hospitality industry and technology executive whose passion lies in helping hospitality brands deliver on strategy that connects people, data, and devices. Before establishing The CGO, Alana oversaw the Global Key Account program for INTEREL – an award-winning IoT, guest room, and energy management solution, and prior to that, led the accelerated global growth of Revinate (the hospitality industry’s leading CRM and guest satisfaction technology) in MEA, launching Revinate’s Dubai and Cape Town offices.

Alana holds a master’s degree in Arabic Studies from the University of Texas, a bachelor’s degree with double majors in Spanish and Middle Eastern Studies from the University of Virginia, and began her career in communications and branding advisory for the MEA market, predominately in the hospitality, tourism, and development verticals.

Alana's Sessions

Tuesday - 5th February 2019
14:30 - 15:10
14:30 - 15:10

Piers Brown, CEO, International Hospitality Media (IHM)


George Westwell, CEO, Cheval Collection 

Alana Witte, Founder, The CGO (Chief Guest Officer)

Paul Mallee, Co-founder & Managing Director, Maison Privee

Robin Clifford, Territory Manager Northern Europe & Serviced Apartment Lead EMEA, Airbnb