Selim El Zein is the Associate Vice President - Hospitality at Deyaar PJSC and has been in the international hotel business for 20 years. Selim’s background is in hotel operations having spent 10 years in various positions with Accor UK. He later joined the largest European Hotel Asset Management firm in London with 186 hotels under management, advising institutional investors, high net worth individuals, and finance houses on profit maximization, refinancing, and exit strategies, and is a leader in advising hotel owners on development advisory, roll out and / or acquisition strategies, operational asset management and disposal of assets. He is also an expert on contract negotiations, assessing capital expenditure programs, benchmarking and financial analysis. At his current role at Deyaar, Selim is in charge of the pipeline of hospitality assets under development in Dubai.