Hasnain Noorani is the Owner, Founder and Group Managing Director of the Pride Group that consists of a total of 8 companies with the flagship being PrideInn Hotels & Conferencing. Hasnain took over his father's business in 2006 which included a car rental and a driving school company, after graduating from the University of Nottingham with a first class honours in Manufacturing Engineering & Management. Hasnain identified a gap of a 3 Star Hotel Chain in Kenya due to his wide travelling, and felt the need of filling in the gap. He had a concept of “five star services at 3 star value”. The design for the first hotel started in 2009 and after 2 years of build time due to limited resources, 2011 saw the opening of PrideInn Hotels & Conferencing. The first 6 months of the hotel were very successful and Hasnain embarked on an expansion programme. Over a span of 5 years, he opened a total of 7 hotels catering to 4 different market segments to include PrideInn Express (a BudgetBrand), PrideInn Business (Business Brand), PrideInn Suites (Home away from Home), and PrideInn Plus (Luxury Business Brand). Over the Period of 5 years, due to the entrepreneurial spirit of identifying gaps in the market, he established various other individually run profitable companies to include, PrideFuels, Cake City, PrideConvention Centre (Nairobi), Drinks Factory, Paradise Convention Centre (Mombasa) & PrideInn Kitchens. His motto is always one, ‘EXCEPTIONAL PRODUCTS & SERVICES AT AN OUTSTANDING VALUE” by ensuring that the delegates are delighted and by having happy staff.