Simon Coombs brings an invaluable depth of knowledge and regional expertise to the Shaza enterprise. A highly motivated and determined individual, he brings a very particular and distinguished skill to Shaza - that of establishing and growing businesses from the ground up. Simon is the man who has genuinely done it all before. His position before joining Shaza as President and CEO was as Executive Vice President and CFO at Kempinski. Prior to his appointment at Kempinski, Simon spent 16 years with Hyatt International in various positions linked to development, tax planning, corporate, and hotel finance. Most recently, he held the Hong Kong based position of Vice President of Finance for the Asia Pacific region. Using this wealth of experience, and his fluency in the business language of the region, Simon is instrumental in the development and expansion of the Shaza brand. Since taking the helm of Shaza Hotels in 2010, Simon had dedicated his efforts to creating the Shaza’s brand from the ground up, with the objective of bringing a completely unique luxury brand to the market. His vision is to establish a distinct and sincere organisational culture that will be reflected in every hotel under operation, in terms of both service style and design concept. Simon holds Honours Degrees in both Economics and Strategic Planning from Leeds University in England.